ChatGPT vs. Google: How does it impact brand visibility?
For years, Google has been the undisputed king of internet searches. However, the arrival of tools like ChatGPT and other artificial intelligence systems has begun to change the landscape.
Why competing on price is not a sustainable strategy?
In an increasingly saturated market, many companies choose to lower their prices to attract customers. Although this tactic may deliver short-term results, in the long run it becomes a dangerous and unsustainable strategy.
The importance of user experience (UX) in the growth of your business
User experience drives conversions, builds customer loyalty, and improves SEO. Discover why UX is essential for growing and differentiating your business.
Jaguar in the Spotlight: The Art of Rebranding Under Fire
Jaguar’s rebranding and other global cases show why identity changes often generate initial resistance—and how a solid strategy can turn criticism into success.
Why Is Branding the Most Valuable Asset of Your Company?
Branding is much more than a logo: it defines how your business is perceived and boosts marketing and sales. Discover why it’s the key asset for growth and differentiation.
Can typography improve your B2B brand strategy?
In the world of B2B marketing, where purchasing decisions are complex, rational, and involve multiple stakeholders, building a strong brand cannot rely solely on the message or the channel. Every visual element serves a strategic function, and one of the most underestimated is typography.