Cinergia
Energy trader
Cinergia is a leading comprehensive energy trader in the sector providing integrated solutions for energy supply at a regional level.
Its professionals, with extensive experience at the forefront of the energy sector, contribute all their knowledge and expertise to develop the best solutions to meet the needs of their clients in Latin America, becoming their strategic allies.
Cinergia is expanding, and Mark Lovers is accompanying them.
They are currently entering the Chilean market to start operations as traders while also working on the development of energy integration between both countries.
MarkLovers acts as their advisor and strategic coordinator, articulating their different expert roles in each area of 360º Marketing and communication. He contributes to the redesign of their corporate identity and develops and implements comprehensive strategies, both online and offline, to drive the conquest of new businesses.
2020
Challenge
Consolidate Cinergia’s positioning as a leading distributor of energy from gas and liquid fuels in the region.
Position the Cinergia brand as a pioneer and leader in the commercialization of renewable energies in Argentina and the region. Have close and groundbreaking communication with their potential clients.
Solution
We worked on creating a new business model and marketing strategies that allowed for the restructuring of the company’s service offerings.
We developed a new way of communicating in the industry that distinguished Cinergia from all its competitors. We generated high-quality content and boosted it with inbound marketing strategies to acquire new clients.
We implemented our marketing automation platform to achieve commercial excellence throughout the customer’s entire purchasing decision process.
Recently, as part of our strategic proposal, we suggested and developed a rebranding for Cinergia, adapting its visual identity to the brand’s personality, linked to Green energies, and updating it. We conducted a search for fonts that demonstrated these values and updated their logo, as well as the use and type of images and business cards that we documented in their brand manual.
Solution
We worked on creating a new business model and marketing strategies that allowed for the restructuring of the company’s service offerings.
We developed a new way of communicating in the industry that distinguished Cinergia from all its competitors. We generated high-quality content and boosted it with inbound marketing strategies to acquire new clients.
We implemented our marketing automation platform to achieve commercial excellence throughout the customer’s entire purchasing decision process.
Recently, as part of our strategic proposal, we suggested and developed a rebranding for Cinergia, adapting its visual identity to the brand’s personality, linked to Green energies, and updating it. We conducted a search for fonts that demonstrated these values and updated their logo, as well as the use and type of images and business cards that we documented in their brand manual.
Solution
We worked on creating a new business model and marketing strategies that allowed for the restructuring of the company’s service offerings.
We developed a new way of communicating in the industry that distinguished Cinergia from all its competitors. We generated high-quality content and boosted it with inbound marketing strategies to acquire new clients.
We implemented our marketing automation platform to achieve commercial excellence throughout the customer’s entire purchasing decision process.
Recently, as part of our strategic proposal, we suggested and developed a rebranding for Cinergia, adapting its visual identity to the brand’s personality, linked to Green energies, and updating it. We conducted a search for fonts that demonstrated these values and updated their logo, as well as the use and type of images and business cards that we documented in their brand manual.
Design and installation of a stand
In 2019, we worked alongside Cinergia, supporting them in their presentation at the Somos Industria Fair by designing and installing their stand.
Evolution of Energy
We created the “Evolution of Energy” campaign, linking native animals of Argentina with renewable energy sources, conceptualizing it and implementing it across various digital assets for communication purposes.
The energy that drives everything doesn’t change, it grows. Cinergia, the evolution of energy.
Social Media
We develop valuable content monthly for their target audience (B2B) across various digital channels such as their own blog, website, social media, and paid media campaigns on Google and Social Media.
We also develop email marketing strategies through your newsletter, where we impact the leads generated by our acquisition strategy.
Cinergia is growing; the evolution of energy reaches Chile
Currently, we are supporting Cinergia in their entry into the Chilean electricity market, to commence operations as traders, while simultaneously working on the development of energy integration between both countries. This decision is the result of over 2 years of work by the company’s New Business Development sector.
Cinergia brings all its knowledge and experience in competitive energy markets, always seeking to develop the best solutions for the needs of its clients while empowering our suppliers.
In 2022, Cinergia Chile revamped its website. A cleaner and clearer style was sought to highlight the company’s values such as environmental care, efficiency, and sustainability.
Star content
An e-book was created as star downloadable content with the aim of generating leads and building a database, while also sharing high-quality content with users.
Tools
Services used in the current project
High performance
design
Online
advertising
Strategic
marketing
Analytical
decisions
Advertising
elements
Marketing
automation
Content
creation
Email
marketing
Creativity in
events
Advertising
materials
Graphic
media
Corporate
gifts
Branding
Social media
Merchandising
Tracking
Results that enchant
Sustained and scalable marketing strategy.
• Brand positioning and recognition in the industry and the market.
• Professionalization of the marketing department. Acquisition and generation of clients, optimizing economic resources through results-based strategies.
• Increase in the customer base and sales.
• Generation and development of all digital assets of the company.
• Management of online and offline paid media.
We have succeeded in bringing the brand to the forefront of marketing technologies through the automation of most of its processes. We can say that today Cinergia is a digitized company that comprehensively employs a CRM as part of all its internal processes, including communication and external promotion.
Achievements in numbers
In the last semester, we have achieved:
2.035.000
64.422
9623
4.66%
Turn your brand into a Mark Lovers
Your company can achieve results that enchant like the one we just presented to you. We help you turn it into a beloved brand through our 360° consulting and marketing services, with the support of our team. We integrate strategic marketing with high-performance design to deliver results that enchant.
Contact us and receive personalized consultancy!