Gestión Compartida
Outsourcing and Technology Company
Gestión Compartida is a Clarín Group company with over 600 professionals, located in the Technology District, boasting an annual turnover of $470,000,000. Its most prestigious clients include Shell and GoldCorp.
Mark Lovers’ contribution focused on relaunching its image, integrating new solutions, and external communication; through strategies aimed at covering new markets and its expansion in Argentina and Latam.
Challenge
Reposition the Gestión Compartida brand as a leader in outsourcing and technology. Define the company’s value proposition resulting in a new corporate identity, communicated clearly both internally and externally.
Solution
We supported the company in planning, coordinating, and developing its new Business Model. We developed its new marketing strategy, in the context of business renewal and updated service offerings. We designed its new brand system and promotional structure for its business units. We created a website according to its new image, showing useful information for its clients. We redesigned its corporate service offer, adapting it to the needs of its buyers.
We implemented digital content that better communicates the value proposition of each operational unit. The strategy of this content is driven and managed by a marketing automation tool, allowing for nurturing and qualifying potential customers. This tool accompanies the customer’s purchase decision process automatically, following, and storing information on user behavior in response to marketing inputs.
Results
The new branding system improved the organization’s positioning, allowing it to compete in the market in a current and attractive way.
It accompanied the change of vision and culture brought by the new CEO. It increased the brand’s presence in online and offline media, as well as at events and public spaces.
The new strategic vision generated synergy between the
Marketing Department, General Management, the Sales Department, and the Management of each Operational Unit.
More clients were captured, and economic resources were optimized through marketing activities focused on results. Last-generation marketing technologies were incorporated into the commercialization processes.
2018 Numbers
Strategy based on quality corporate leads
94.945
22.881
2.097
More than 161.700
More than 22.288.905
More than 16.500
Corporate Identity
Main brand + Operational units
We designed a corporate, professional, and minimalist brand umbrella, offering a clear and attractive commercial proposition.
Brochures
We created digital commercial brochures accessible by scanning a QR code, which allows us to know who and when they are downloaded.
Digital Assets
We developed the brand’s digital ecosystem: social networks, landing pages, displays, among others; fed with dynamic and innovative content to attract potential customers.
Newsletter
We manage email marketing content to increase lead attraction through an automation flow.
Website
We designed and developed the new responsive website, with content and forms for data capture. The site’s photographs, like all content, are from the company’s real locations and its employees.
This strategy made it easier for internal clients to accept and commit to the brand change and its communicational attributes.
Tools
Services used in the current project
High performance
design
Online
advertising
Strategic
marketing
Analytical
decisions
Inbound
marketing
Marketing
automation
Content
creation
Email
marketing
Event
creativity
Advertising
elements
Public
graphics
Corporate
gifts
Branding
Merchandising
Social media
Monitoring
Turn your brand into a Mark Lovers
Your company can achieve results as lovable as the case we just presented. We help to make it a beloved brand through our consultancy and 360° marketing services, with our team. We integrate strategic marketing with high-performance design to deliver lovable results.
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