AI Governance and the Problem of Control
AI governance and the problem of control become essential when artificial intelligence advances faster than regulation.
Brand clarity: posting more doesn’t always strengthen your brand
Posting consistently doesn’t guarantee recall. Discover why many companies stay active but fail to build a clear, selectable brand.
What we learned from structuring the marketing of a growing tech company
What strategic decisions helped organize the marketing of a growing B2B technology company, and why that order has a greater impact than adding more tactics.
Investing in marketing without clarity: the silent mistake that delays decisions in B2B
Investing in marketing without strategic clarity in B2B delays decisions, dilutes focus, and increases costs. What to review and which questions to ask before executing.
B2B Marketing in 2026: focus, data, and strategic judgment
How to make better decisions through focus, data, and strategic judgment to generate real business impact.
Why B2B marketing is not about tactics, but about decisions
B2B marketing doesn’t fail because of a lack of tactics, but because of poorly defined decisions. Why thinking about strategy before execution is essential.
How to prepare your company’s 2026 B2B Marketing Plan?
Prepare your company’s 2026 B2B Marketing Plan with a real strategy, aligned with sales, and focused on growth. Schedule your meeting with MarkLovers.
Formula 1, Brad Pitt, and Content That Doesn’t Feel Like Advertising:
In a world where content is everywhere but few things are truly memorable, the movie Formula 1—starring Brad Pitt and backed by Apple, Mercedes, and the F1 organization—has become a perfect example of how branded content can (and should) be done right. Beyond the spectacle, it’s a brilliant strategy for positioning and emotional connection.
Can typography improve your B2B brand strategy?
In the world of B2B marketing, where purchasing decisions are complex, rational, and involve multiple stakeholders, building a strong brand cannot rely solely on the message or the channel. Every visual element serves a strategic function, and one of the most underestimated is typography.
When marketing doesn’t deliver results, the problem is usually the strategy
In B2B environments, it is common to see companies carrying out multiple marketing actions—campaigns, posts, automations, collaborations—yet failing to achieve sustained results over time.