What we learned from structuring the marketing of a growing tech company
Qué decisiones estratégicas permitieron ordenar el marketing de una empresa tecnológica B2B en crecimiento y por qué ese orden impacta más que sumar tácticas.
Investing in marketing without clarity: the silent mistake that delays decisions in B2B
Investing in marketing without strategic clarity in B2B delays decisions, dilutes focus, and increases costs. What to review and which questions to ask before executing.
Formula 1, Brad Pitt, and Content That Doesn’t Feel Like Advertising:
In a world where content is everywhere but few things are truly memorable, the movie Formula 1—starring Brad Pitt and backed by Apple, Mercedes, and the F1 organization—has become a perfect example of how branded content can (and should) be done right. Beyond the spectacle, it’s a brilliant strategy for positioning and emotional connection.
Can typography improve your B2B brand strategy?
In the world of B2B marketing, where purchasing decisions are complex, rational, and involve multiple stakeholders, building a strong brand cannot rely solely on the message or the channel. Every visual element serves a strategic function, and one of the most underestimated is typography.
ChatGPT vs. Google: How does it impact brand visibility?
For years, Google has been the undisputed king of internet searches. However, the arrival of tools like ChatGPT and other artificial intelligence systems has begun to change the landscape.
What is a lead and how to convert it into a customer
A lead is a person who has shown interest in your brand and shared their contact details in exchange for something of value. It is the first step in turning visits into real business opportunities. However, generating leads is not enough: the real challenge is converting them into customers through follow-up, relevant content, and a clear strategy.