B2B Marketing in 2026: focus, data, and strategic judgment
How to make better decisions through focus, data, and strategic judgment to generate real business impact.
Why B2B marketing is not about tactics, but about decisions
B2B marketing doesn’t fail because of a lack of tactics, but because of poorly defined decisions. Why thinking about strategy before execution is essential.
How to prepare your company’s 2026 B2B Marketing Plan?
Prepare your company’s 2026 B2B Marketing Plan with a real strategy, aligned with sales, and focused on growth. Schedule your meeting with MarkLovers.
When marketing doesn’t deliver results, the problem is usually the strategy
In B2B environments, it is common to see companies carrying out multiple marketing actions—campaigns, posts, automations, collaborations—yet failing to achieve sustained results over time.
ChatGPT vs. Google: How does it impact brand visibility?
For years, Google has been the undisputed king of internet searches. However, the arrival of tools like ChatGPT and other artificial intelligence systems has begun to change the landscape.
Why competing on price is not a sustainable strategy?
In an increasingly saturated market, many companies choose to lower their prices to attract customers. Although this tactic may deliver short-term results, in the long run it becomes a dangerous and unsustainable strategy.
The importance of user experience (UX) in the growth of your business
User experience drives conversions, builds customer loyalty, and improves SEO. Discover why UX is essential for growing and differentiating your business.
Jaguar in the Spotlight: The Art of Rebranding Under Fire
Jaguar’s rebranding and other global cases show why identity changes often generate initial resistance—and how a solid strategy can turn criticism into success.
Why Is Branding the Most Valuable Asset of Your Company?
Branding is much more than a logo: it defines how your business is perceived and boosts marketing and sales. Discover why it’s the key asset for growth and differentiation.
Can typography improve your B2B brand strategy?
In the world of B2B marketing, where purchasing decisions are complex, rational, and involve multiple stakeholders, building a strong brand cannot rely solely on the message or the channel. Every visual element serves a strategic function, and one of the most underestimated is typography.