Why competing on price is not a sustainable strategy?
In an increasingly saturated market, many companies choose to lower their prices to attract customers. Although this tactic may deliver short-term results, in the long
The importance of user experience (UX) in the growth of your business
User experience drives conversions, builds customer loyalty, and improves SEO. Discover why UX is essential for growing and differentiating your business.
Jaguar in the Spotlight: The Art of Rebranding Under Fire
Jaguar’s rebranding and other global cases show why identity changes often generate initial resistance—and how a solid strategy can turn criticism into success.
Newsletter | November 2024
Marketing lessons, digital regulation, and B2B trends: key ideas for building relevant, ethical, and competitive brands in an increasingly demanding environment.
Why Is Branding the Most Valuable Asset of Your Company?
Branding is much more than a logo: it defines how your business is perceived and boosts marketing and sales. Discover why it’s the key asset
B2B E-commerce
B2B eCommerce transforms the way companies sell, optimize processes, reduce costs, and expand their reach with efficient buying experiences.