Artificial intelligence is rewriting the rules of the game. Here’s how to adapt without losing visibility — or opportunities.
What’s happening with SEO?
More and more users are searching on Google… without clicking on any results.
AI assistants (like ChatGPT, Gemini, or Perplexity) are answering for them. And what they recommend doesn’t always come from the top-ranked sites, but from those they find most useful, trustworthy, and easy to understand.
This phenomenon is known as Zero Clicks.
For many B2B companies, it’s a challenge that’s not even on their radar yet — but also a huge opportunity to reposition themselves strategically.
Why should your company care?
Because if your content isn’t understood, cited, or recommended by AI models, your brand is no longer part of the conversation.
It doesn’t matter if you offer the best service or have stunning design — if your information isn’t optimized for this new ecosystem, you simply don’t exist.
At MarkLovers, we’re approaching it from a different angle.
At our consultancy, we’ve been working on positioning through GEO: Generative Engine Optimization.
The goal?
To ensure your content not only appears in search results, but is also used as a source by generative AI engines.
How do we do it?
– We create content with clear semantic structure, conversational language, and strong references.
– We focus on the real questions users ask AI assistants.
– We optimize with both algorithms and human experience in mind.
In a recent project with a tech and innovation company, we helped their content get cited by generative AI tools through a full editorial strategy redesign.
The impact was immediate: more mentions, greater authority, and higher-quality traffic — without spending a cent on ads.
What if we don’t have all the answers yet?
We’ll be honest with you: we’re still testing this strategy.
But we’re confident this is the right path.
Is your content ready to be part of the conversation in the AI era?
Let’s connect and explore how to get you ready for this new digital landscape.
Contact us today and discover how we can help you revolutionize your business with B2B e-commerce.
