RMS
Oil and petrochemical industry
RMS is a Colombian company, specialized in the oil and petrochemical industry. It offers services in the areas of Maintenance Engineering and Plant Integrity within the sector. Through the use of cutting-edge processes, tools, and technologies, RMS provides comprehensive and sustainable solutions in the care of oil industrial spaces in Colombia and companies in the region.
Challenge
To carry out a re-branding of the brand, which included different applications for its activities.
The project involved the implementation of a new
logo, color palette, typography, and applications in all formats were implemented in the key activities of the company. In addition to these brand identity implementations, the new image was reflected in digital channels, as well as a more contemporary website that showcased the organization’s growth and cutting-edge approach. Alongside these themes, the brand should express a tone more aligned with caring for nature and the environment. The brand relaunch was carried out to mark the company’s 18th anniversary, at a private event in a hotel in the city of Bogotá. Executives and team members gathered to commemorate the launch of the new brand that will accompany them in the following years of market positioning, revenue, and growth for RMS.
Solution
Brand
Within the developments we carried out to fulfill this project, we created a logo-symbol as a brand insignia
Futuristic reflects movement, firmness, and credibility. We created a brand manual to serve as a guiding line for brand communication.
Merchandising
We created merchandising items as brand reminders and uniforms for the staff
Web
Finally, we developed a website with a new structure for presenting products and services. The resulting image is more conducive to the new industrial processes, with environmental care as a priority axis of sustainability and social responsibility.
This website is integrated with HubSpot, which allows storing databases and generates marketing automations across various channels and virtual tools.
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