Plaza Liniers
Commercial Shopping Centre
A shopping centre located in the west of Buenos Aires City, offering three floors with a variety of brands, parking, dining area, cinema complex, and entertainment areas.
MarkLovers collaborates by complementing the internal marketing area, helping to position the brand, planning content, and special activities/promotions.
Challenge
Position the complex as a leading centre in the south of Buenos Aires City for children, youth, and adults.
Be part of the growth of the Liniers commercial area, which has undergone significant infrastructure transformations in recent years. The main challenge has been to provide innovative ideas for the shopping centre’s activities and the development of its digital assets.
Solution
We created a new form of communication between the shopping centre and its customers.
Working to understand their target market, we have been able to provide communications and benefits that meet their needs.
We introduced new digital propositions for visitors and created experiences that promote an emotional bond between the shopping centre and them throughout the year.
2018 Numbers
Third-quarter results
● Social media
+ 104.000
+ 11.500
+ 8.500
● Google AdWords
+ 605.100
+ 14.550
● Campaigns
+ 3.340
+ 1.200
Social Media
Innovative content development for advertising campaigns, giveaways, and special promotions.
Newsletter
We manage email marketing content to increase lead attraction through an automation flow.
Advertising content
Billboards, posters, and signage within the shopping mall.
Tools
Services used in the current project
High-performance design
Online advertising
Strategic marketing
Analytical decisions
Graphic media
Advertising elements
Email marketing
Event creativity
Branding
Merchandising
Social media
Content
Turn your brand into a Mark Lovers
Your company can achieve lovable results like the case we just presented. We help to make it a beloved brand through our consultancy and 360° marketing services, with our team. We integrate strategic marketing with high-performance design to deliver lovable results.
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