La Petite Boutique
Baby articles
The Petite Boutique emerged as an endeavor driven by the enthusiasm of an entrepreneurial woman who, in less than five years, became one of the most important online souvenir and baby gift companies in Argentina. With a strong presence in the market, The Petite Boutique is now an example that ideas and dreams can indeed come true. Mariana, the owner of the brand, entrusted MarkLovers with the execution of her business plan, which included the development of all products and packaging, comprehensive development of her corporate image, and digital assets. Today, it is a company that sells 100% online throughout Argentina, and with plans for expansion into Peru and Chile.
The Petite Boutique’s most important tools are its online store driven by social media platforms Facebook and Instagram, boasting nearly 100 thousand followers who interact and find inspiration with the brand on a daily basis.
Challenge
To position the La Petite Boutique brand as a reference in the marketing of baby items in Argentina and the region. To have close, gentle, and friendly communication with potential customers.
Solution
Corporate Identity
A logo was developed with a Parisian aesthetic that accompanies the brand name, crowned by a bow typical of the gift industry identification.
Additionally, artistic direction was provided for photographic campaigns, where not only the design of product packaging was created, but they were also complemented with scenography using the paper-craft technique.
Store and Social Media
Tools
Services employed in the current project
Advertising materials
Elementos publicitarios
Online advertising
Publicidad online
Strategic marketing
Marketing estratégico
Analytical decisions
Decisiones analíticas
Graphic media
Graphic media
Social media
Social media
Email marketing
Email marketing
High performance design
High performance design
Branding
Branding
Packaging
Packaging
Merchandising
Merchandising
Content
Content
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