Came
Argentine Confederation of Medium-Sized Enterprises
The Argentine Confederation of Medium-Sized Enterprises is a business trade organization with a broad reach across Argentina. It is one of the reference institutes and consultative bodies in the national economic and business sphere.
Due to the large amount of information condensed on its website, from MarkLovers we developed a modern digital structure that today facilitates the search for information through animation videos, striking graphics, and classification of its various categories and entities that make up this organization.
Challenge
Update CAME’s communication platforms to new technologies to attract new users, thanks to better organization and understanding of the information of each of the areas that compose it. Present CAME with a modern, technological, and updated image that accompanies the organizational change process it was undergoing.
Solution
We developed a website based on the understanding of the different users and audiences. We generated iconography that represented each of the development segments of the confederation where all the content could be displayed in an organized manner for CAME’s users and partners.
Additionally, we worked with the Regional Business Chamber of the North Zone (Plan D) on developing the business model, marketing strategy, and creation of informational and promotional content. We supported Plan D in creating creative events to encourage consumption in the open-air shopping centres of the North Zone. We generated various marketing strategies that leveraged partner loyalty and new acquisitions.
We planned and developed the “Entrepreneur” event, where we managed to convene more than 1500 entrepreneurs, with the presence of the Mayors of Vicente López and San Isidro, the General Secretary of CAME, and speakers like Gabriel Nazar (owner and founder of Grupo Cardon) and Pachi Martínez from 5ta a Fondo.
Results
Corporate identity
Brand rebranding making it more attractive and modern.
Email
With the aim of establishing direct communication between the chamber and the partners.
Website
Highlighted information, grouping by secretariats or areas.
Tools
Services used in the current project
Strategic
marketing
Graphic
media
Email
marketing
Creativity in
events
Corporate
gifts
High performance
designs
Advertising
elements
Social
media
Branding
Merchandising
Content
Monitoring
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