BEAM CropTech
Biotechnology applied to crops
BEAM CropTech is a biotechnology company dedicated to seed innovation for strategic crops. Its team of scientists and specialists combines cutting-edge genetic research with deep agribusiness expertise, developing solutions that drive productivity and sustainability in Latin America’s agricultural sector.
BEAM CropTech is growing, and MarkLovers is right there alongside.
The company is in the midst of an expansion process, strengthening its presence in the region with the redesign of its commercial website and the professionalization of its digital communication. With MarkLovers’ support, it has consolidated a coherent and engaging brand narrative focused on strategic investors and industry stakeholders.
Challenge
- Build a digital identity that conveys innovation, scientific trust, and a forward-looking vision.
- Increase brand visibility on key social networks (LinkedIn and Instagram) to attract investors and strategic partners.
- Design a web experience that reflects the company’s biotechnological edge and creates impact on B2B audiences.
Solution
Website
We developed and redesigned the new commercial site, combining high-impact aesthetics with a clear, interactive user experience anchored in the brand’s visual system.
We designed and executed a comprehensive social media management plan, with weekly publications and strengthened communication around key industry events.
We created a specialized editorial team (social media manager + designer) to ensure the production of
constant content, aligned with BEAM’s scientific and corporate vision.
We introduced new features on LinkedIn and Instagram to improve interaction with target investors and consolidate the brand’s digital presence in the biotechnology sector.
We developed corporate branding materials, such as business cards, reinforcing the brand’s visual consistency across all touchpoints.
We created institutional backgrounds for meetings, strengthening the brand’s visual identity in digital environments.
Tools
Services employed in the current project
Strategic marketing
Webites
Social media
Follow-up
Professional designs
Branding
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