Cerfer
Education and Energy Transition in Colombia
CERFER drives Colombia’s energy transition through innovative and collaborative education. Its holistic approach promotes technical skills, social empowerment, and strategic partnerships among communities, businesses, and government institutions. Through practical training programs and technology transfer, CERFER contributes to sustainable development, supporting employability and entrepreneurship within the energy sector.
Challenge
To update CERFER’s identity in alignment with its educational purpose and leadership role in Colombia’s energy transition—creating a strong, coherent brand capable of connecting with diverse audiences.
Solution
At MarkLovers, we carried out a comprehensive rebranding process for CERFER, emphasizing its educational mission and commitment to Colombia’s energy transition. This process included the design of a new logo, brand manual, and cohesive visual identity.
Brand Presence Enhancement
To strengthen CERFER’s image, we developed key materials such as corporate stationery, merchandising, and digital assets. These actions ensured effective and professional communication with its various audiences.
Identidad corporativa
Corporate Identity – The Brand
We designed a modern, professional, and sustainable brand concept using three rotated “C” shapes that evoke the blades of a wind turbine in gradient colors.
The logo features a minimalist and clean typeface with soft curves that convey technology, innovation, and trust—while maintaining blue tones as a symbol of professionalism and stability.
Brand Manual
The rebranding process included the creation of a Brand Manual that defined the visual and communication guidelines for CERFER’s new identity.
It encompassed the logo design, gradient color palette, corporate typography, institutional stationery, and various digital elements.
Merchandising
The new identity was consistently applied across all merchandising materials—including notebooks, caps, and roll-up banners—ensuring that every item reflected the updated visual guidelines.
Stationery
CERFER’s letterhead was designed with a clean and professional aesthetic, incorporating the logo and gradient corporate colors to convey modernity and visual coherence throughout its institutional communications.
The brochure stands out for its dynamic and engaging layout, presenting key information about CERFER’s services and educational mission with visuals and color accents that reinforce its commitment to energy transition.
Digital Assets – LinkedIn Cover and Email Signatures
We redesigned CERFER’s LinkedIn cover and email signatures to align with its new visual identity, ensuring professionalism and consistency across all digital touchpoints.
Digital Assets – Virtual Backgrounds
We created customized virtual backgrounds for meetings and presentations, integrating core brand elements to strengthen CERFER’s visual presence in online environments.
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