CHE3D
Printer importer
Che 3D is one of the largest 3D printer importers in Argentina. The company has experienced exponential growth due to the increasing acceptance of technology in product development and its significant efforts in market penetration.
With their slogan “We are the bridge between the virtual and physical worlds,” they aim to make these new technological tools available to the market for companies that want to make the development of products or prototypes tangible before their launch.
Alongside their sustained growth, Che 3D has invested in marketing from various areas to make their proposal visible in the market, generating brand positioning and recognition. The majority of their actions have taken place in the digital realm, as their e-commerce sales grow day by day.
In addition to product sales, the company also has a business unit in the B2B segment, for companies
needing to develop prototypes while reducing costs and achieving 100% real versions of their desired products, Che 3D provides the solution.
Led by a team of young industrial designers, Che 3D has solidified its position in the market as both a seller of 3D printing equipment and experts in digital product development consultancy.
Challenge:
1. Implement marketing automation systems to enhance the department’s development.
2. Increase traffic to product sales through performance campaigns.
3. Deploy inbound marketing strategies to attract corporate clients.
4. Establish a customer relationship strategy through effective communication of services and products.
5. Develop a sales funnel and track metrics.
6. Provide consultancy, support, and strategic marketing guidance.
Solution
At MarkLovers, we’ve outlined an integrated strategic plan comprising: performance for product sales, content generation, and inbound marketing, fostering community and attracting business-to-business clients, specifically for services.
From this point forward, the company was able to integrate all its different activation strategies on social media, email marketing, digital assets, and automation into a single, measurable, and controlled framework, guided by sales and growth goals across various relevant digital metrics.
Inbound marketing
We implemented a flagship content piece with the objective of attracting new leads (potential customers) to our databases, initiating a relationship-building plan. This involved educating the customer about 3D printing and inviting them to schedule a commercial consultation.
Landing page
For the material downloads and other activations, we developed landing pages as destinations for the promotions conducted through Google Ads, Facebook, and Instagram.
Blog
Blog posts contribute to SEO by allowing Google’s algorithm to discover your website through the repetition of keywords related to the content.
Newsletter
Newsletter campaigns were set up with a specific sending frequency, where our own and acquired databases were fed with information about products and services, as well as directed towards blog posts created by Mark Lovers to generate greater awareness and education about 3D printing.
Social Media Posts
We developed and designed various types of social media posts.
Performance Campaigns
We managed the performance campaigns on Google for the e-commerce. Thanks to continuous optimization efforts and strategic creativity in media planning, we achieved a
increase in CTR from 1.7% to 4%, achieving better budget utilization and obtaining higher conversions with the ad groups in the campaigns.
Tools
Services utilized in the current project
Marketing Automation
Marketing Automation
Analytics for Decision Making
Analytics for Decision Making
Graphic Media Management
Graphic Media Management
Strategic Marketing
Strategic Marketing
Email marketing
Email marketing
Advertising Elements
Advertising Elements
Inbound marketing
Inbound marketing
Content Creation
Content Creation
Follow-up Tracking
Follow-up Tracking
Transform your brand into a Mark Lovers
Your company can achieve results that delight, like the one we’ve just showcased. We help transform it into a beloved brand through our 360° consulting and marketing services, supported by our team.
We integrate strategic marketing with high-performance design to deliver results that captivate.
Contact us for personalized consulting!