In an increasingly saturated market, many companies choose to lower their prices to attract customers. While this tactic may yield short-term results, in the long run, it becomes a risky and unsustainable strategy.
Why is competing on price not a sustainable strategy? Read More »
For years, Google has been the undisputed king of internet searches. However, the arrival of tools like ChatGPT and other artificial intelligences has begun to change the landscape. Now, users no longer rely exclusively on Google to find information; instead, they can get direct and immediate answers through AI.
ChatGPT vs. Google: How does it impact brand visibility? Read More »
In a digital world saturated with options, user experience (UX) is a determining factor for the success of any brand. An intuitive design, optimal loading times, and smooth navigation can make the difference between a user who becomes a customer and one who leaves the site without interacting.
The importance of user experience (UX) in the growth of your business. Read More »
El reciente rebranding de Jaguar ha generado una oleada de críticas, memes y debates en redes sociales. Pero Jaguar no está solo: marcas como Starbucks, Airbnb y Dunkin’ enfrentaron reacciones similares cuando decidieron cambiar sus identidades visuales. ¿Por qué estos cambios generan tanto revuelo?
Jaguar Under the Microscope: How Rebranding Redefines the Future of Brands Read More »
El reciente rebranding de Jaguar ha generado una oleada de críticas, memes y debates en redes sociales. Pero Jaguar no está solo: marcas como Starbucks, Airbnb y Dunkin’ enfrentaron reacciones similares cuando decidieron cambiar sus identidades visuales. ¿Por qué estos cambios generan tanto revuelo?
Why Branding Is the Most Valuable Asset of Your Company? Read More »
Marketing Lessons from Donald Trump: Strategies to Turn Your Brand into an Unforgettable Powerhouse, The Regulation of Big Tech and Its Impact on B2B Digital Marketing: Adapting to Win in a New Landscape, and B2B Marketing Trends for 2025: What Businesses Need to Consider to Compete
November 2024 News Bulletin Read More »
B2B E-Commerce The Revolution That Is Transforming Business B2B e-commerce (Business to Business) is revolutionizing the way companies conduct business worldwide. Gone are the days when buying and selling processes between companies were slow and relied exclusively on in-person meetings or phone calls. Today, B2B eCommerce is booming, and it’s estimated to reach $1.8 trillion
Content marketing remains a fundamental pillar in digital strategies, and in 2024, its growth is undeniable.
Content Marketing Growth in 2024: Keys to Boost Your Strategy Read More »
In today’s digital marketing world, social media (SM) and websites have become essential elements in the purchasing decision process. As consumers become more informed and demanding, how your brand presents itself online can make the difference between winning or losing a sale.
Social Media and Websites: Key Factors in the Purchase Decision Read More »
B2B digital marketing is constantly evolving, adapting to new technologies and changes in consumer behavior. Looking ahead to the second half of 2024, several trends are emerging that promise to transform the way businesses interact with their customers. Below, we explore the key B2B digital marketing trends expected for the rest of the year.
B2B Digital Marketing Strategies for the Second Half of 2024 Read More »