In B2B marketing, where buying decisions are rational, lengthy, and involve multiple stakeholders, there is no room for improvisation. After more than 13 years working alongside companies across diverse industries, at MarkLovers we’ve identified a series of mistakes that occur far more often than they should…
Artificial intelligence is rewriting the rules of the game. Here’s how to adapt without losing visibility — or opportunities.
Until recently, optimizing for search engines was almost a technical formula: keywords, backlinks, meta descriptions. But today, with the rise of generative AI (like ChatGPT, Gemini, or Claude), the rules are changing.
In a world where content is everywhere but few things are truly memorable, the movie Formula 1—starring Brad Pitt and backed by Apple, Mercedes, and the F1 organization—has become a perfect example of how branded content can (and should) be done right
Formula 1, Brad Pitt, and Content That Doesn’t Feel Like Advertising Read More »
In B2B environments, it’s common to see companies implementing multiple marketing actions—campaigns, publications, automation, collaborations—but failing to achieve sustained results over time…
When marketing doesn’t deliver results, the problem often lies in the strategy Read More »
En el mundo del marketing B2B, donde las decisiones de compra son complejas, racionales y con múltiples interlocutores, la construcción de una marca sólida no puede quedar atada solo al mensaje o al canal. Cada elemento visual cumple una función estratégica, y uno de los más subestimados suele ser la tipografía.
In an increasingly saturated market, many companies choose to lower their prices to attract customers. While this tactic may yield short-term results, in the long run, it becomes a risky and unsustainable strategy.
Why is competing on price not a sustainable strategy? Read More »
For years, Google has been the undisputed king of internet searches. However, the arrival of tools like ChatGPT and other artificial intelligences has begun to change the landscape. Now, users no longer rely exclusively on Google to find information; instead, they can get direct and immediate answers through AI.
ChatGPT vs. Google: How does it impact brand visibility? Read More »
In a digital world saturated with options, user experience (UX) is a determining factor for the success of any brand. An intuitive design, optimal loading times, and smooth navigation can make the difference between a user who becomes a customer and one who leaves the site without interacting.
The importance of user experience (UX) in the growth of your business. Read More »
El reciente rebranding de Jaguar ha generado una oleada de críticas, memes y debates en redes sociales. Pero Jaguar no está solo: marcas como Starbucks, Airbnb y Dunkin’ enfrentaron reacciones similares cuando decidieron cambiar sus identidades visuales. ¿Por qué estos cambios generan tanto revuelo?
Jaguar Under the Microscope: How Rebranding Redefines the Future of Brands Read More »