Why 95% of AI projects fail
According to an MIT study, 95% of Artificial Intelligence projects fail before generating value. Discover the causes and how your B2B company in Argentina or Latin America can avoid falling into that trap.
Mistakes in B2B Marketing
In B2B marketing, where buying decisions are rational, lengthy, and involve multiple stakeholders, there is no room for improvisation. After more than 13 years working alongside companies across diverse industries, at MarkLovers we’ve identified a series of mistakes that occur far more often than they should…
Zero Clicks
Artificial intelligence is rewriting the rules of the game. Here’s how to adapt without losing visibility — or opportunities.
SEO in the Age of AI
Until recently, optimizing for search engines was almost a technical formula: keywords, backlinks, meta descriptions. But today, with the rise of generative AI (like ChatGPT, Gemini, or Claude), the rules are changing.
Formula 1, Brad Pitt, and Content That Doesn’t Feel Like Advertising
In a world where content is everywhere but few things are truly memorable, the movie Formula 1—starring Brad Pitt and backed by Apple, Mercedes, and the F1 organization—has become a perfect example of how branded content can (and should) be done right
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When marketing doesn’t deliver results, the problem often lies in the strategy
In B2B environments, it’s common to see companies implementing multiple marketing actions—campaigns, publications, automation, collaborations—but failing to achieve sustained results over time…
When marketing doesn’t deliver results, the problem often lies in the strategy Read More »
Can a typeface enhance your B2B brand strategy?
En el mundo del marketing B2B, donde las decisiones de compra son complejas, racionales y con múltiples interlocutores, la construcción de una marca sólida no puede quedar atada solo al mensaje o al canal. Cada elemento visual cumple una función estratégica, y uno de los más subestimados suele ser la tipografía.
Why is competing on price not a sustainable strategy?
In an increasingly saturated market, many companies choose to lower their prices to attract customers. While this tactic may yield short-term results, in the long run, it becomes a risky and unsustainable strategy.
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ChatGPT vs. Google: How does it impact brand visibility?
For years, Google has been the undisputed king of internet searches. However, the arrival of tools like ChatGPT and other artificial intelligences has begun to change the landscape. Now, users no longer rely exclusively on Google to find information; instead, they can get direct and immediate answers through AI.
ChatGPT vs. Google: How does it impact brand visibility? Read More »
The importance of user experience (UX) in the growth of your business.
In a digital world saturated with options, user experience (UX) is a determining factor for the success of any brand. An intuitive design, optimal loading times, and smooth navigation can make the difference between a user who becomes a customer and one who leaves the site without interacting.
The importance of user experience (UX) in the growth of your business. Read More »